blogging, behind the scenes: post-planning
I’ve gotten quite a few requests lately to write a little bit about my blogging process. So I figured I’d start up a series on the the ins-and-outs of my blogging procedure. One of the most frequent requests I get is how in the world I manage to pump out quite a bit of (what I hope is) quality content during the week while still working a full-time job! Coincidentally, or not, the answer to that aligns perfectly with the topic of my first behind the scenes post—post-planning.
In the healthy living blogosphere, there is a decided to trend to nearly-live content. Meaning that the content that is published is generated, written and published within usually only a few hours of it actually happening (think bloggers that post their daily meals). While this works for a lot of people (and actually how I started out with BTHR), I found that it wasn’t a style that worked for me. I found myself rushing through dinner at night because I felt like I had to post. Or needing to lug my big camera to work everyday to capture my lunch. Also, I found myself craving the time to craft posts on specific topics, and that just wasn’t possible with the live-blogging format. I definitely wanted to include a small amount of live content, but I just couldn’t keep up with 100%. So I started post-planning.
The tools for my post-plan have changed quite a few times over the past year (I’ve used Word, Evernote, and even just sending an e-mail to myself), but I’ve finally landed on using Google Calendar to track my posts and it seems to be working fabulously!
When it comes to the type of post I have during a week, I like to consider my blog lifestyle with a big heavy dose of fabulous food. I committed long ago to doing two posts a day (sometimes only one on weekend days) and those 10-12 posts usually shake out to be this breakdown:
- 5-7 food-related (including recipes, CSA Friday, Today’s Eats, etc.)
- 2 fitness
- 2 motivational/spirit/confidence (including Monday Motivation)
- 1 totally random fun post (Fun Friday!)
Of those types of topics, I have three types of posts—reoccurring theme posts (Thirsty Thursday, Sunday Brunch, etc.), reoccurring series (Today’s Eats, Good Reads), and one-off posts. The first thing I did in Google Calendar was fill in all the reoccurring posts and set them to automatically populate my calendar on the appropriate days. After that, it is just a matter of filling in the rest of the week and filling in post topics for the theme posts each week.
How do I come up with my ideas? A lot of different ways! Inspiration from other bloggers, from cookbooks, from Pinterest and from my brain. I almost always make my post-plan for the week at the exact same time I’m doing my menu and grocery list (after all, we do have to eat the food I make). When I still have holes in my post-plan, I have some go-to type of posts that I pop in (Things I’m Digging Today, Confessions).
So when do I write posts? Well, it varies. If I’m really ahead of the game, I’ll do a bunch of batch cooking on Sunday and plow through 4-5 posts for the next week. I usually reserve this for when I go on vacation or need to be away from the computer for a few days (but still want to post). But more often than not, I write my posts for the next day the night before. This is why, pretty frequently, you’ll see food in my Today’s Eats post that shows up just a few days later.
And that is how my posts get up everyday! Next up: my photography process.
Do you prefer blogs that have the majority of their content live or pre-planned? Or do you not care as long as it is good?