find out who I am + win $50
I’m so glad to hear that you guys are having fun learning who you are and getting generated content on the ArchetypeMe website! While I’ve never taken quizzes like this too seriously (as someone said in the comments last time we chatted about this, it’s important to not limit yourself or put yourself in a box based on results), I have been having tons of fun with the content that ArchetypeMe has generated based on my quiz results. Curious as to what I am? Well, I am a…
Is that what you pegged me to be? The Creative part struck me as the yooj—I’ve pretty much been labeled “a Creative” since the first time my parents handed me a box of crayons—but I was surprised to see the Intellectual and Caregiver ones pop up. Maybe it wouldn’t be a surprise to those outside of this brain of mine, but I never felt like those two qualities were dominant in my personality. But, then again, when I started to click around my curated content for those two archetypes, I found myself decidedly interested in what was there. At first I thought, “Well, probably any content on any of the archetypes tabs would interest me!” but then I started clicking around and while some intrigued me (like Athlete and Fashionista) others didn’t draw my interest nearly as much. I found it particularly interesting because the same story was being covered on all the archetypes—the President’s inauguration, but all with slightly tweaked headlines and photos that would appeal to that particular archetype. It really proved to me that delivery method means so much when you’re working with different audiences. For example, this photo and headline from the Rebel archetype didn’t really appeal to me. I have no interest in seeing President Obama drinking beer (good for him?). Although, I supposed that’s the kind of thing some people dig?
But this photo from the Caregivers section really spoke to me. It’s not really all that different from the one above—the President holding a child—but the emotion of the photograph and headline moved me more.
I honestly wasn’t expecting to learn a ton about myself from this ArchetypeMe experience, but seeing a very obvious example of how I absorb content online through my personality lens is fascinating! I’ve been in marketing for about a decade now, and I thought I could see through all the tricks, but I guess even I can be fooled when the content is generated specifically based on my personality.
If you haven’t yet, take the quiz at www.ArchetypeMe.com!
To celebrate the launch of ArchetypeMe, BlogHer is giving away $50 buckeroos in the form of a Visa gift card (Free money, woohoo!)! To enter all you have to do is leave a comment on this post answering this question: Which archetypes are you? You can find the list of archetypes on the website.
Rules: No duplicate comments. You may receive (2) total entries by selecting from the following entry methods:
- Leave a comment in response to the sweepstakes prompt on this post
- Tweet (public message) about this promotion; including exactly the following unique term in your tweet message: “#SweepstakesEntry #whatsyours”; and leave the URL to that tweet in a comment on this post
- Blog about this promotion, including a disclosure that you are receiving a sweepstakes entry in exchange for writing the blog post, and leave the URL to that post in a comment on this post
- For those with no Twitter or blog, read the official rules to learn about an alternate form of entry.
This giveaway is open to US Residents age 18 or older. Winners will be selected via random draw, and will be notified by e-mail. You have 72 hours to get back to me, otherwise a new winner will be selected. The Official Rules are available here. This sweepstakes runs from 2/13/13-3/15/13. Be sure to visit the ArchetypeMe brand page on BlogHer.com where you can read other bloggers’ posts and find more chances to win!