Posts by Cassie

Shrimp and Pineapple Packets with Coconut-Cilantro Rice

3

Posted on Aug 20, 2014 in Food

Shrimp-Pineapple Packets with Cilantro-Coconut Rice

I’m not sure I could get through summer without my grill. I mean, I’m sure I’d figure out a way, but it’s definitely not something I want to do. We grill out nearly every single dinner in the summertime, and because of this frequency, we long ago stepped away from the grilling comfort zone of burgers and brats. To me, the grill is just another weapon in my kitchen arsenal, and I use it for way more than just grilling up some burgers. I make pizza on the grill. I roast veggies. Heck, I even make dessert on the grill! I think the grill is way more versatile than a lot of folks give it credit for.

When the fine folks at Reynolds asked me to throw a party on the grill, I knew my party food was going to break out of the box—no burgers or hot dogs here!

Shrimp-Pineapple Packets with Cilantro-Coconut Rice

One of my favorite ways to grill up dinner is to cook food en papillote, which is just a fancy French way of saying to cook things up in cute little parchment paper packets. I love them so much because they are fast, really healthy (because you’re steaming the food), and there is virtually no clean up! Just toss the parchment when you’re done. These are perfect for summer entertaining. You get to spend more time hanging out with your guests instead of scrubbing pots and pans while everyone else has all the fun.

And the resulting food from parchment packets is always so incredibly tasty! This cooking method creates a delicious sauce from the juices of whatever you’re cooking—perfect for drizzling on top of your food when you serve. Typically, fish or seafood is the food you see most cooked en papillote, but you could cook virtually anything this way.

Shrimp-Pineapple Packets with Cilantro-Coconut Rice

We always have a roll of parchment paper kicking around the kitchen. I usually try to shy away from disposable items in the kitchen, but to me, parchment is an indispensable kitchen tool. You can use it to make baking sheets non-stick. Roll it into a cone and use it to pipe on frosting. Wrap up baked goods with some and tie it with some baker’s twine for a pretty gift (I swear I won a cookie contest one time not just because my cookies were delicious, but because I wrapped them up all pretty in parchment and twine—presentation is everything).

Shrimp-Pineapple Packets with Cilantro-Coconut Rice

This particular use of parchment paper is quite possibly one of my favorite meals I’ve ever posted on this blog (and that’s saying a lot considering there are 300+ recipes here!). We liked it so much we ate it twice within one week. The base is a creamy rice made with coconut milk, lime juice and a heavy hand of cilantro. I know there are a lot of cilantro haters out there (I’ve heard it’s a genetic thing—to some people, cilantro tastes soapy—crazy!), so you can easily leave it out and still have a super delicious dinner.

The juice from the pineapple, plus the honey-garlic marinade on the shrimp leaves you with this beautiful, sweet and tangy sauce when you open up the packet. Drizzle it on top of the rice, shrimp and pineapple—promise me you won’t throw it out!

Shrimp-Pineapple Packets with Cilantro-Coconut Rice

If you’ve never made parchment packets before, the method is super easy (and, well, adorable). First up, you just cut a big ole heart out of the parchment paper. Do it second grade style by folding the parchment in half and drawing half a heart. Then you place your ingredients on one side, fold the heart closed, and the twist the two layers together, starting at the top of the heart and making your way down to the tail. Twist the tail tight, and you’ve got a nice little parchment packet.

Shrimp-Pineapple Packets with Cilantro-Coconut Rice

Enjoy!

Shrimp and Pineapple Packets with Creamy Coconut-Cilantro Rice

Total Time: 30 minutes

Yield: 4 servings

Shrimp and Pineapple Packets with Creamy Coconut-Cilantro Rice

Break outside the grilling box with these sweet and savory shrimp packets. Who needs burgers and hot dogs when you can grill up a meal like this?

Ingredients

    For the rice:
  • 2 cups lite coconut milk
  • 2 cups water
  • 1 teaspoon salt
  • 1 1/2 cups rice
  • Juice and zest of one lime
  • 1/2 cup finely chopped cilantro
  • For the packets:
  • 4 cloves garlic, minced
  • 1 tablespoon olive oil
  • 1 tablespoon honey
  • 1/2 teaspoon salt
  • 1/2 teaspoon pepper
  • 1 pound large raw shrimp
  • 8 thick-cut slices fresh pineapple (about one pineapple)

Instructions

  1. Begin rice by bringing the coconut milk, water, and salt to a boil over medium-high heat in a saucepan.
  2. Add in the rice, reduce heat to low and simmer uncovered, stirring frequently, until rice is tender and liquid is absorbed, about 15 minutes.
  3. Once the rice is tender, stir in the lime juice and zest and cilantro.
  4. Meanwhile, preheat the grill over medium-high heat.
  5. In a small bowl, whisk together the garlic, olive oil, honey, salt and pepper. Toss with the shrimp until well-coated.
  6. To assemble the packets, place two slices of pineapple on one side of each of four pieces of heart-shaped parchment paper. Divide the shrimp evenly on top of each of the packets. Drizzle with the remaining garlic-oil mixture.
  7. Seal the packets by folding the heart in half and twisting the edges closed. Place packets on preheated grill for 4-5 minutes, or until the shrimp is opaque and the pineapple is warm.
  8. To serve, layer the pineapple, shrimp and sauce over top of the rice. Use caution when opening the packets—the steam is hot!
Schema/Recipe SEO Data Markup by ZipList Recipe Plugin
http://backtoherroots.com/2014/08/20/shrimp-pineapple-packets-coconut-cilantro-rice/
 

How to Do a Gallery Wall (for less than $20)

11

Posted on Aug 19, 2014 in Fun

How to do a Gallery Wall (for less than $20)

Gallery Wall

I’m kinda a little bit obsessed with gallery walls. I love eclectic collections of mementos, and I think gallery walls are such a fun way to show things off that might normally be relegated to a box in the basement.

When we were planning JuneBug’s nursery, we knew we wanted do a small gallery wall above her changing table. We liked the idea of being able to include lots of prints, photos and keepsakes that had meaning. And we liked that the wall gives us the ability to change things out, switch it up and make it different in the future as she grows up.

This isn’t our first gallery wall rodeo. In fact, we have two gallery walls (one above the bar in our living room and one in our main floor hallway) that we absolutely adore. And we managed to do each wall for less that $20!

The key to doing gallery walls on the cheap is (a) being okay with mismatched frames and (b) thrifting your little heart out. All the frames for our gallery walls come from the thrift store! If you’ve never hit up the Goodwill’s photo frame section, you’re seriously missing out. For less than $1 each (and most of them are $0.25 or $0.50) you can get perfectly good frames that are wall-ready after a little coat of spray paint. Just ignore the art inside and the colors, and pick out the shapes, sizes and styles that really speak to you. I don’t think I’ve ever seen a Goodwill with less than 100 different picture frames stashed in a corner.

Gallery Wall

For the nursery gallery wall, we spent less than $10 to get all these frames.

Gallery Wall

First up, after a quick wipedown to remove any dust or dirt, we set all the frames out on a drop cloth, sans glass, and gave them a few good coats of white spray paint. We like that the white helps bring together all the mismatched frames and make them feel like a “set”. Plus, the white really lets the artwork and mementos shine.

Gallery Wall
Gallery Wall

Once the frames were completely dry, I put the glass and the backs in, and then started figuring out the layout. I do this by using a big piece of paper, you can get poster paper or kraft paper at most stores, or, do what I did, and just tape together newspaper. Just roll it out about the size you want on the floor, then arrange your frames until you’re happy with the layout.

Once I was content with the layout, it was time for the really fun stuff—figuring out what to put inside! You could, obviously, shell out some cash and put some nice pieces of art in there, but we went the affordable route and used what we had on hand. We put in some old greeting cards we’d saved, we used old photos we had, we put in other keepsakes and mementos, and I even designed a few simple pieces, printed them and hung them up. I tried to keep the colors in the theme of the nursery, but mostly just put things we liked in there.

Gallery Wall

Once the frames were full and in a layout I liked, I traced around each frame on the paper, and then measured where the hanger was on each frame, and made a corresponding mark on the outline where the nail for each frame should go. I also wrote on each outline what item I wanted placed there.

 Gallery Wall
Gallery Wall

Then, I hung the paper template up on the wall above the changing table, using a laser level to make sure it was straight.

Gallery Wall

 And got to work hammering and nailing! I put a nail straight through the template into the wall at each of the nail mark spots.

Gallery Wall

Then, I tore the template down, and what was left was a random-looking pattern of nails. But not random, at all! Oh no!

Gallery Wall

Now that the nails are in the right spot, it was easy to start hanging the frames in their respective positions.

Gallery Wall

Once all the frames are up, it ends up looking a little crazy pants because they’re all teetering on one nail each. Not only does it not look so great, but it also isn’t a very secure setup for a child’s room. Don’t worry, I can fix this!

Gallery Wall

To make sure the frames stay straight, and are also very secure so none of them accidentally drops on Baby J while she’s getting her diaper changed, I used super strong mounting tape pieces at the bottom of each frame.

Gallery Wall

These suckers aren’t going anywhere. In fact, I used this same tape on our other gallery walls, and especially in the gallery wall in the hallway, we bump into it constantly, and not a single one has budged in nearly two years (or even thought about budging). These do really stick to the wall, so if you’re living in an apartment or some place where you don’t want to chance damaging your walls, I’d recommend figuring out another way to secure them.

Gallery Wall

For each frame, I leveled it before sticking it to the wall. That way, everything would be nice and straight once the whole wall was finished.

Gallery Wall

All done! Ain’t she a beaut?

Gallery Wall

Curious what all is in the wall? Here’s a handy-dandy little chart:

Gallery Wall

  1. My baby picture
  2. A pink moose. Because I love moose
  3. June Bug’s initials, cut out of four maps that represent four important areas of our life
  4. Craig’s baby picture (yup, that’s a picture of him, not June Bug, holy cow do they look alike)
  5. A little drawing of a family of berries that I did
  6. Botanical print of a juniper plant
  7. A pressed four-leaf clover I found on my due date
  8. Some lyrics from an Avett Brothers song I love (well, slightly altered lyrics) that I designed up and printed out
  9. Cute greeting card we got from friends at our baby shower
  10. A bee. On glitter paper. Because we have a “thing” for bumblebees
  11. Strips of paper from a banner that was hanging at our baby shower, plus a “J” that was on the banner
  12. A pressed maple leaf, that was picked from our woods a few weeks before my due date
  13. A little mirror

 Gallery Wall

 And here’s what we spent on it:

  • Frames: $9.00
  • Spray paint: $3.87
  • Mounting tape: $2.59

Total: $15.46

We had the newspaper and nails on hand, but even if you had to buy some kraft paper and nails, you could get up a gallery wall for less than $20. And I think it makes a big impact in the room!

Gallery Wall

I love this project for two reasons, first up, the obvious fact that we filled a wall with art that is meaningful. It makes us so happy to look up at these frames and know that each and every item represents something special to us. Secondly, I love that this project is entirely upcycled. Not only is upcylcing good for the budget, but it’s also really good for the environment. Knowing there is such a good collection of frames just asking to be loved at a local thrift shop makes me never want to buy new picture frames every again!

June 2014 Income Report — $503.38

42

Posted on Aug 18, 2014 in Career

incomereport

It’s time for my first income and traffic report! If you’re curious what this is all about, I wrote a whole post last month about why I’m starting to post these reports each month, but the reader’s digest version is:

  • Accountability: I want you all to hold me accountable. Keep me in check if I stray off the straight and narrow. Turning your blog into a money-making venture is often a delicate balance between authentic and smarmy, and I really want to err on the side of authentic—and I’m hoping you guys will help keep me there.
  • Transparency: I think it’s hard to be authentic when all things financial and traffic related are hidden under a cloak of mystery. I’m hoping by sharing my numbers and stats, we’ll all feel a little more comfortable with the business side of my blog.
  • Motivation: My goal is to make the work I put into this blog “worth” my time financially. The problem is, I love doing what I do here so much that I’d do it for free. That doesn’t really light a fire under me to work on the business side! By sharing my financials every month, I hope to motivate myself to keep on keepin’ on the road to figuring out how to make this blog financially efficient.
  • Inspiration: Maybe along the way, I can figure out a thing or two and help inspire some other bloggers out there to find out how they can make their own blog more successful and profitable. That’d be super cool.

Before we get down to the nitty-gritty, a note: because of how some of my ad networks report, these income reports will run about 45 days behind—which is why you’re just now seeing the numbers for June. Keep in mind, I didn’t start this income project until the beginning of August, so the next two income reports will be with numbers pre-project. Okay, onto the stats.

Disclaimer: Some of these links below are affiliate links—meaning I get a few pennies if you happen to purchase through my link. I use and recommend all of these products. Let me know if you have any questions.

Income

Total Income: $801.84

Note: I went back and forth about whether or not to include my freelance blogging and food writing income in these reports. I ultimately decided to not include the totals, because while they are indirectly related to this blog, those amounts will not adjust of change based on changes I make here. So, for example, if I launch a blog redesign, I’m not suddenly going to get a higher advance from my publisher on cookbooks. I’m choosing to only include direct income sources from the blog.

Thoughts on Income

I need diversity!

The biggest thing I noticed—almost all of my income is from ad networks! I only have one income source (Amazon Affiliates) that isn’t an ad network. And that’s a bummer because ad sales are on a steady decline. I’m in need of some serious diversification!

Viewability

BlogHer has recently incorporated some viewability rules and it required some serious blog reworking on my part in June. Basically, the new requirement is for their ads to be fully in view for one-second before a user scrolls or navigates away from the ad. Advertisers are really looking for numbers of at least 50% viewability—meaning 50% of users see the ad for one second before scrolling away. Unfortunately, my viewability numbers were in the low 30% range! Which meant I was in danger of getting my ads nixed from the BlogHer Network (which would be no beuno—I love working with BlogHer).

Because of these new viewability rules, I made two changes. First up, BlogHer gave me permission to move my main ad “below the fold” so it was closer to a block of content. Since I usually start off my posts with a big ole photograph, folks were scrolling right past the ad to start reading. Now, the ad aligns better with where readers pause for a second to read. I increased my viewability of that ad unit up to 55%. Which is good, but unfortunately, a lot of the high CPM campaigns BlogHer is currently running require a 70% viewability score. So I have some more work to do to get it up that high.

Screenshot Ad Location

Also in response to the viewability requirements, I implemented a new sticky ad in June on my blog at the bottom of the page (called the “tune-in bar” by BlogHer).

Screenshot Tune IN Bar

I have to be honest, even though this ad unit has a really high CPM, I really am not a fan of this ad. It’s not really a problem when you’re viewing my site on a large, desktop monitor, but when you check it out on a smaller, wider screen (like my laptop) it really cuts into a lot of premium real estate. It also hasn’t been giving me the viewability scores I had hoped—it’s averaging around 45%. I’m guessing most folks do exactly what I do when it loads—immediately close it!

These viewability requirements have definitely given me lots to think about with how I place ads in the new design I’m working on. Unfortunately, the new requirements means that my BlogHer ad income has plummeted this month because my site isn’t serving the high-paying ads. Part of it is the new viewability requirements, but also part of it is the summer slump for ad sales. Hopefully I’ll see some increases over the next few months as we cruise into the holiday season. And even more so once I figure out how to get those viewability numbers up!

Expenses

Total Expenses: $298.46

Note: I’ve decided to include food costs at a rate of 30% of our total grocery bill. I figure about 1/3 of everything I cook in a month ends up on the blog. And the vast majority of those dishes require speciality ingredients that would be more pricey than if I was doing “regular” grocery shopping.

Thoughts on Expenses

Spend Money to Make Money

Blogging might seem like it’s cheap (and it can be), but what I’m starting to realize is that it is one of those areas of where it really is true that you have to spend money to make money. I’ve always been afraid to pump money into my blog, for fear I wouldn’t get it back out, but I think that mentality has been holding me back. I’m not talking about running out and buying a Canon 1D or anything (I wish), but I do think that putting a little more cash into products and services that are more tailored to my needs might serve me well. You get what you pay for. And I’m “paying” for a lot of free services.  Right now, my expenses are low, but I expect them to increase over the next few months.

Take Home Pay

Since this whole project is about making my work time more efficient, I thought it might be helpful to figure up a formula for calculating what I’m earning each month in regular-job terms. In the formula, I subtract my expenses from my income, to get a profit. And then I subtract 30% of that number to account for taxes. That number is my take home pay for the month. To figure the hourly wage, I estimate I work 100 hours per month on my blog, so I divide that take home pay by 100.

Take Home Pay = .70(Income – Expenses)
Hourly Wage = Take Home Pay/100

This month’s take home:

pay

Womp. Womp. That’s a pretty sad number. Like I said before, I’m not looking to get rich off my blog, but it would be nice to be able to make at least a livable wage off the work I do here. And even though I live in a rural area with an incredibly low cost of living, $3.52 an hour ain’t gonna cut it.

RPM

Another way to put my monthly numbers into perspective is to figure up the RPM (revenue per mille). This is the amount of money that the blog makes per thousand impressions. It’s a good number to know, because it helps you understand how effective your income sources are, regardless of your traffic. A blog with only 100 visitors a week, but with a high RPM is actually a lot more financially efficient than a blog with a million visitors a week but a low RPM. It’s not all about traffic! My RPM for June was:

rpm

Another not-so-great number. Decently-earning blogs have RPMs of at least $5. Excellent-earning blogs make $10+. And you’ll even see some rockstar blogs making $15-$20 RPM! I have a long way to go.

Traffic

Here are a few screenshots from Google Analytics from June.

Overview

Google Analytics Traffice

Top 10 Referring Sources

Google Analytics Refferals

10 Most Popular Pages

Google Anayltics

Thoughts on Traffic

  • One goal I didn’t mention in my earlier post on this topic—I want to increase my traffic! I think that probably goes without saying though. Have you ever met a blogger that didn’t want to reach more people? I’ve honestly never done a whole lot to garner new visitors, I just pretty much hoped people would stumble onto my blog and stick around, but I know there are a lot of things I can do to increase my traffic, and I plan on doing that over the next few months. Not only will it help with my income, but I also think it’ll be awesome to meet and interact with so many new people.
  • Just outside of the top 10, were the posts I wrote about June Bug. It’s good to know that when I write the occasional posts about being a parent, they aren’t going to alienate my readers. I know those kinds of posts aren’t of interest to everyone, so it’s nice to see some proof that they aren’t going to bother everyone.
  • The most popular post this month was a simple little recipe I wrote up about flavored water (really, does it get more simple than flavoring water?). While I’m sure the content appealed to some readers, I think what really made this post popular was the photography. The photographs turned out beautiful for this post, and I think it really helped the post spread on Pinterest. It made me realize that I really need to pay attention to my photography more often and work on getting better. My lower quality photography is almost 100% laziness. When I take my time and set up a good shot, I’m actually a decent food photographer (check out these photos from my upcoming cookbook). I just need to put more value into the photos I shoot for the blog.

cookbook

Next Steps

Sponsored Content

One of the ways  I plan on diversifying my income sources is to begin offering more sponsored content. I’ve always been hesitant to do sponsored posts because it can be a slippery slope. I don’t fault bloggers who accept sponsored content opportunities, but I think if you want to remain an authentic voice, it can be a tough balance to strike. The fact is, no matter how many disclaimers you post saying “all opinions are my own”, you are going to be influenced by the sponsorship. Because of that, I feel like the key is to accept that bias and only work with companies that fit in with your blog brand. My litmus test for accepting sponsored opportunities is this question: if I wasn’t getting paid to do this post, would this kind of content be on my blog? If the answer is a no, then I don’t accept the opportunity. And secondary to that question, I also like to ask myself: what value does this post give to my readers? I honestly feel like there is a way to give valuable content to readers and still meet the promotional objectives of a sponsor. If I’m just doing a post for my own gain, then to me, it’s purposeless. It might take some creativity to meet both objectives, but that’s what makes this blogging thing fun! I think my recent posts for Ball Canning and Blue Diamond Almonds are both good examples of posts that both fulfill they company’s objectives, and offer something of value to my readers.

sponsored

I’ve been contemplating what kind of frequency I felt comfortable with posting sponsored content. Before this little project, I’d rarely do more than 2-3 sponsored posts a year. For now, I’ve given myself a limit of one per week, and preferably less often than that (bloggers don’t always control launch dates of sponsored content). I’m hoping that just as long as I stick to my requirements, I make sure all sponsored content is both authentic and valuable to my readers, a higher frequency won’t be an issue. And I’m open to adjusting that frequency if it isn’t working for me or my readers.

As far as the logistics of securing new content, I’ve done one simple thing—I started reading my emails. Ha! I’m a member of numerous promotional networks (like Clever Girls Collective, PopSugarPollinate Media). Each week, those networks shoot out emails asking bloggers to apply for sponsored programs. I’ve mostly just ignored those emails in the past, unless something really stuck out to me. But now I’ve started actually going through the opportunities with a fine tooth comb, reading the requirements, and figuring out how it can fit in with the brand of my blog. Just by replying to those calls, I’ve secured six sponsored posts over the next two months. And I’m excited about the post ideas I have to fulfill each one!

I’ve also changed my process for replying to promotional emails. I get no less than a dozen emails a day from various companies asking me if I want to review products. 99% of them I politely decline. Before, I just flat-out declined them, but if the company happens to be someone I want to work with, I’ve started pitching them some ideas for sponsored content, plus including a copy of my (newly redesigned) media kit and rate sheet. I haven’t booked any gigs yet from this, but I have had quite a few companies mention they are interested for future campaigns. Who knows if that’s just PR talk or not, but either way, it’s getting my name and marketability out there.

mediakit

Pinnable Images

I’ve resisted making “pinnable” images for my posts for years. Even though I’m a designer who has extensive education in typography, I tend to be a bit of purist when it comes to food photography, and I always shied away from emblazoning a recipe title over my photos. But, over the past few weeks, I’ve tried to look outside of myself, and be more of a Pinterest observer. And what I noticed? Even when I myself was just passing time on Pinterest, I gravitated toward pinning recipes that had pinnable graphics. There is something about a clear, easy-to-read note on the image itself in the Pinterest interface that makes it much more eye-catching to me than just an image with the “regular” description filled out. And it is much easier to scan through your boards and figure out what is what with text on the image, as opposed to needing to pause and read every description. I’m assuming that’s a pretty common user behavior across-the-board.

So I got over my snobbery when it comes to pinnable images and started making pinnable graphics for my posts. And I immediately noticed an uptick in my pins, re-pins, and referring traffic. I decided to hide these pinnable graphics from the post itself with a little bit of handy-dandy code, but you can still access the graphic when you go to pin (you can also see the image in the RSS feed). I like this compromise. My post still has nice, clean photography, but I get the marketability of a pinnable graphic on Pinterest.

Pinterest

My plan is to (slowly) go back and make pinnable images for my most popular-on-Pinterest posts to help leverage the popularity. I’ll also keep making graphics for any new posts that go up.

Advertising Waterfall

I’ll talk a little bit more about this in next month’s report when I have a bit more data, but I’m in the middle of implementing ad waterfalls for all the ad spaces on my blog right now. What’s an ad waterfall? Well, it’s something that’ll give you the most earning potential for each ad spot on your website. Say you have one ad spot. And you’re signed up with one ad network. Chances are, that ad network can’t fill your ad space 100% of the time. In fact, it’s pretty common for ad networks to only be able to fill spots 50-70% of the time. The rest of the time, they either show house ads (meaning, you don’t get paid) or ads that have an incredibly low payout or even nothing at all. Which means that you could be losing income for 30+% of your views!

An ad waterfall is a method of setting up numerous ad networks to backfill when the one before it can’t supply an ad. The idea is you set up your highest earning ad network first to give it the opportunity to display a high-earning ad, and then stack them down in decreasing order of earning power. I’m still working on my stacks and my list of ad networks, so I’ll get back to you later on how this is going for me. In the meantime, if you’re interested,I highly recommend checking out this eBook by Kiersten Farse. It’s a quick read any only costs $15, but I can already tell the information in it will make up for that cash many times over again. She does an excellent job of explaining ad waterfalls (and a lot of other stuff you can do to monetize your food blog).

How to Monetize Your Food Blog

I have been learning so much about the world of blog income that I just had absolutely no clue about before. I have to admit, it kinda grinds my gears that I didn’t do more research about advertising when I first monetized my blog four years ago. I think about all the thousands (probably) of dollars I lost out on just because I didn’t have a simple thing like ad waterfalls set up, and it makes me sad. Oh well, as my Mama says, when you know better, you do better. And now I know!

Redesign

I’ve been working off-and-on on a new design! Not only am I itching for a new brand, but I also am completely overhauling the backend of the site, and adding and fixing some functionality issues (just wait ’til you see my brand new recipe index—it’s killer). As far as the look, I’m trying a new thing for me—clean and simple! My style tends to be obnoxiously bright and busy, but I really want to showcase my blog’s content, not it’s design. I want to put my effort into creating beautiful photos, crafting engaging content, and developing delicious recipes and fun projects. And I want that effort to be the spotlight of my blog, not the blog’s design itself.

Screen Shot 2014-08-14 at 2.48.52 PM

Social Marketing

If you follow me on social media, you’ve probably noticed an uptick in my presence over the past few weeks. I’ve never done a very good job of leveraging my social media followers because, honestly, I was always afraid of becoming “spammy”. But then I realized that folks follow me on social media because they actually, uh, like me (probably), and want to hear what I have to say. And if they don’t, that’s what the unfollow button is for! I’m still developing my social media strategy, and plan on continuing to work on it for the next few months, but so far, my social media engagement has skyrocketed. On Facebook alone (which, admittedly, I was sorely neglecting beforehand), I’ve increased my likes by over 300 since the beginning of July, which is a lot for a little blog like mine.

Facebook likes

Of course, I’m also keeping an eye on unlikes and when users hide my content on Facebook. I’ve had an uptick of those unfollowing me and hiding me, but I think that’s only to be expected when your page suddenly goes from almost no content to posting content multiple times per day. Those might have been people who didn’t really have an interest in my content to begin with. Or, they might be people who find my increase in posting annoying. Either way, the response has been overwhelmingly positive to my increase in Facebook presence, so it’s worth it to lose a few folks who aren’t fans of my new strategy. I’d much rather be reaching out to 100 super engaged followers instead of having 10,000 followers who aren’t all that interested or engaged.

Screen Shot 2014-08-14 at 5.35.54 PM

My plan for the next few weeks is to continue to build my audience on Facebook, but also leverage my followers on other social media channels, as well. I’m admittedly more of a Twitter/Instagram/Pinterest kinda gal, so a lot of my effort will be put into Facebook, since it’s lagging behind, but that doesn’t mean I want to neglect the other social media channels, either.

eCookbooks

Another part of my diversification strategy is to offer eCookbooks for purchase. I love the idea of making my own product to offer to readers—not only because I get complete creative control, but also because it also gives me a higher level of financial solvency. My product, my profit. I’m slowly working on plans for two eCookbooks. One will be short and sweet freebie that I will offer readers for completing an action (signing up for email updates, following me on Facebook, etc.). Because I’ve never published a digital cookbook before, I figure offering a free one would be a good way to help garner some customer confidence in my product. You’ll get a chance to try out one of my products for free before shelling out any cash for one of the premium cookbooks.

ebook

The second cookbook is actually based on an idea I pitched to my publisher for a traditional cookbook, and we came close to publishing it, but in the end decided it wasn’t quite enough content-wise to fill out an entire on-the-shelf cookbook—which makes it perfect for the land of digital publishing! I’m so excited about it, and my hope is to launch both books sometime this fall.

Phew!

That was a lot of text, are you still with me? I promise these income reports wont always be this long-winded—I just really wanted to share with you all the exciting things I’m thinking about. I actually have a ton more I want to talk about, but I’ll save it for next month’s report. Thanks for reading! And please, feel free to chime in and offer suggestions and ideas. I’d love for this to be an open conversation about blog monetization!

 

Cauliflower “Potato” Salad

8

Posted on Aug 14, 2014 in Food

cauliflower potato salad

Cauliflower is one of my absolute favorite veggies. And this is a super fun way to use it! I love a good potato salad for summer (and it’s hard to beat freshly-dug new potatoes in a potato salad), but this cauliflower version is a great way to get all that potato salad flavor without a ton of starchy carbs. You’d think that this would taste “cauliflower-y” but the flavorful mix-ins and creamy dressing mask any cauliflower flavor—it just tastes like potato salad!

cauliflower potato salad

Typical potato salad has a super thick and heavy dressing made with a ton of mayo, but I made this dressing out of half protein-packed, low calorie Greek yogurt and half mayo. You still get all the creamy flavor of mayo, but using the Greek yogurt really helps to lighten up this side dish.

cauliflower potato salad

The key to making this salad is to not overcook your cauliflower. Just like potatoes, overcooked cauliflower becomes a starchy, mushy mess. You want the cauliflower to just be fork tender—no crunch, but not so tender that it falls apart when you stir it up with the dressing. It took about 12 minutes to get there steaming it.

Enjoy!

Cauliflower “Potato” Salad

Prep Time: 10 minutes

Cook Time: 15 minutes

This veggie-rific variation on the classic summer side dish will surprise even the biggest cauliflower hater!

Ingredients

  • 1 large head cauliflower, cut into bite-sized florets
  • 6 hard-boiled eggs, chopped
  • 2 large stalks celery, diced
  • 1/2 large red onion, diced
  • 1/2 cup chopped dill pickle (or dill pickle relish)
  • 1/3 cup mayo
  • 1/3 cup Greek yogurt
  • 1 tablespoon mustard
  • Salt and pepper, to taste

Instructions

  1. Steam cauliflower until fork tender—about 12 minutes. Remove cauliflower from steamer and run under cold water to stop cooking. Drain well, and combine in a large mixing bowl with the eggs, celery, red onion and dill pickle.
  2. In a small bowl, whisk together the mayo, Greek yogurt, mustard, salt and pepper. Pour dressing over cauliflower mix, and toss to coat. Cover and chill for at least an hour before serving.
Schema/Recipe SEO Data Markup by ZipList Recipe Plugin
http://backtoherroots.com/2014/08/14/cauliflower-potato-salad/
Cauliflower "Potato" Salad

What’s your favorite way to eat cauliflower?

How to Make Sun Tea

10

Posted on Aug 13, 2014 in Food

sun tea

Growing up, I didn’t realize a lot of the food traditions we had in my family were regionalisms. It wasn’t until I married a cute boy from the Great White North that I started to realize that the things that I thought were standards in the kitchen, weren’t really all that common for everyone. It’s been a fun journey to introduce Craig to regional foodstuffs that I grew up with (he’s totally a pork tenderloin sandwich fan, now) and vice versa.

I remember early on in our marriage, it had to have been the first nice day of spring right after we were married, I said something like, “Oooh! Today is a good day for sun tea.” To which he replied by looking at me like I had two heads. Apparently, sun tea wasn’t a thing he did growing up in Northwestern Ontario.

sun tea

But here in the Midwest? You’d be hard-pressed to find a house that doesn’t have a jar of sun tea steeping out on the porch on nice summer days. Logically, I understand that tea steeped by sitting in the sun is no different from tea you make with boiling water from a kettle, but I swear it tastes different. I swear you can taste the sunshine. And, hey, anytime I don’t have to heat up the kitchen, I’m a fan.

Some folks will steer you away from sun tea because of a bacterial risk. And while, yes, it’s true that the water never gets hot enough in the sun to kill any bacteria hanging out in the water, jar or the tea bags—that kind of thing has never been a concern to me. And, while I understand this is purely anecdotal, I can tell you that I’ve been drinking sun tea every summer for my entire time here on this planet (okay, maybe not that first year), and I’ve never gotten sick off of it. And you’d be hard-pressed to find someone who has. Don’t fear the tea, friends.

Sun tea

If you’ve never made sun tea before, it’s incredibly simple. All you need is a clear jar, some water and tea. This time of year, in our area, you can pick up specific sun tea jars at pretty much every retail outlet on the planet (literally, you can find them at gas stations, grocery stores, pharmacies). As any good Midwestern girl does, I’ve had my fair share of sun tea jars in my life, and I have managed to break every single one of them. One day, I’ll probably invest in a really nice, sturdy, heavy-duty jar for sun tea, but for now, I just use a half-gallon Mason jar. And it works wonders.

I like my tea just a touch sweet, so I mix up a simple syrup before steeping. Into my half-gallon jar goes 1/3 cup of sugar. If you’re a Southerner, you’ll probably need half to a full cup of sugar to get the standard, teeth-rotting, Southern sweet tea. If you aren’t into sweetened tea, just skip this step completely.

jar sugar

And then I pour in about a cup of piping hot water from the tap. Our tap gets hot enough to dissolve sugar, but if yours doesn’t, you could just put in some boiling water. Stir to dissolve.

sun tea jar

Then, I get to unwrapping tea bags. I use six tea bags for my half-gallon jar. And I like this Newman’s Own black tea, but you can use whatever you like. I actually really like making sun green tea, too, because the water never gets hot enough to bring out that bitter quality that green tea sometimes has.

tea bags

Gather up all the tea bags by the tag, and stick them into the jar, making sure to hold onto the tags so they don’t slip in.

sun tea

And then head over to the faucet, and fill the jar up the rest of the way with cold water. Screw on the lid (making sure the tags of the tea bags are on the outside of the lid), and put it in a sunny spot outside. I like the railing of our back deck. Partially because it’s nice and sunny, but also partially because I can see it right outside the door in my kitchen when I walk by. I’ve been known to forget about a jar or two of sun tea in my life.

sun tea

Depending on the heat of the day, the strength of the sun and how strong you like your tea, it could be as ready in as little as an hour, but I usually give it more like two or three out in the sunshine. It’s ready when it looks like…tea!

sun tea

Pour it over ice in a Mason jar (seriously, that’s the only proper way to drink sun tea—out of a canning jar) and enjoy! If you have some fresh mint kicking around, put a few of those leaves in there for a really nice, refreshing summer drink.

sun tea

Once my tea is done steeping, I do store it in the fridge—it will go bad if you let it sit out on the counter. Plus, that way it’s super cold and ready for enjoying anytime! I especially recommend it after you’ve spent all day working in the garden. Nothing tastes better.

How to Make Sun Tea

Is sun tea a “thing” where you live? Do you have any food regionalisms that you love?