Career

All About Cooking with Superfoods

12

Posted on Apr 25, 2014 in Career

ice cream superfoods

I had so many great posts planned for you guys this week. But I woke up on Monday morning with one heck of a cold, and I’ve been fighting the good fight against the germs ever since. Long ago, I accepted that the best way for my body to fight colds is for me to stop, rest, and let my body do what it’s supposed to do, so that’s what I’ve been trying to do this week. So instead of writing posts for you or testing recipes for my new cookbook, I’ve been laying on the couch and coughing my lungs out while watching old SVU episodes. Which was really fun for the first day, but now I’m ready to get back to feeling like myself and get back to work!

Knock on wood, I think I’m on the mend. I even headed to the kitchen yesterday and tried to play catch-up on some of the recipes I’ve neglected during my time in germ city. While I was whisking away at Maple Coffee Ice Cream (the photo above), I realized that while I’ve done a lot of mentioning of my second cookbook to you guys, I haven’t actually told you much about it. Doh.

oatmeal

My second book is called Cooking with Superfoods, and it is part of the Cooking with… series from Countryman Press (the same series that my first cookbook was in—in fact, my Greek Yogurt cookbook was the first one in the series). If you couldn’t tell from the title, it’s going to be packed with recipes that contain superfoods (duh)! There are a ton of foods out there than can be labeled a “superfood” but I narrowed down the list to about 40 of ‘em, and each superfood has 2-3 recipes spotlighting its greatness.

Unlike Greek Yogurt, the vast majority of the recipes in Superfoods are brand spankin’ new, so I’ve been working really hard in the kitchen over the past few months developing new yumminess. I have about 35 more recipes to test and photograph, and then I’ll hunker down and write, write, write! I’ll be turning in my manuscript in the next few weeks, and if all goes well in the design process, it should be out for public consumption in late 2014/early 2015.

smoothie

I’ve mentioned it a few times here, but I am insanely excited for this book, and incredibly proud of the recipes, photos and writing I’ve done so far. 99% of the feedback I received on Greek Yogurt was positive, but I took that 1% of constructive criticism and really tried to make Superfoods even better. The recipes are healthier, cleaner, and more straight-forward. The photography is better (at least, I think it is). And, after getting such good feedback about this part of Greek Yogurt, I’m incredibly excited about the non-recipe content of the book. Not only is it going to be packed with over 100 tasty, healthy recipes, but it’s also going to have a write-up for each of the 40+ superfoods in the book complete with why they’re good for you, why you should include them in your diet, and where to find them. It’s going to be more than just a book of recipes, it’s going to be a great resource for both people who are new to the world of healthy eating and those of you who are well-versed in good-for-you-foods.

Want to hear some of the recipe titles? There are some good ones:

  • Dark Chocolate Açai Brownies
  • Grilled Fish Tacos with Blueberry-Avocado Salsa
  • Spaghetti and Freekeh Meatballs
  • Goji Berry and Ginger Yogurt Scones
  • Kiwi and Sweet Potato Bisque
  • Dark Chocolate Pomegranate Pumpkin Seed Clusters
  • Strawberry-Chicken Spinach Wrap
  • Sweet Potato, Chicken and Quinoa Stew
  • Banana Walnut Whole Wheat Pancakes

Yum!

sweet potato fries

One of the biggest changes between the process of my first cookbook and this one is that I’m not doing the design on this one! If you didn’t know, for my first cookbook, I did the writing, recipe development, photography, and design—and it was an amazing experience to be able to have such a high-level of control over the final product (I know a lot of authors, especially first-time authors, don’t get that luxury). But because of the timing of this book, and the arrival of Baby J, I’m just not going to be able to do the design for Superfoods.

I have to admit, as a professional designer, it’s really hard to give up control over that part of the creative process. Who am I kidding? It’s hard to give up control over any part of the creative process. I have promised my editor I’ll try not to be a “helicopter designer” on it, but I still do pity the poor designer who has to work on my book. I’m sure I’ll be nice and picky (and probably annoying). And thankfully, I do have time to design the cover, and do a few sample interior designs for the other designer to work off of—just as long as Baby J doesn’t show up early—so I’m not relinquishing total control.

peanut butter cups

Okay, so that’s the scoop on cookbook #2! I’ll definitely be sharing more info once I know the exact release date and pre-order date.

Neither of my cookbooks would have been possible without you guys (that’s why my first cookbook is dedicated to my blog readers!), so thank you so much for your support everyday. Even if you didn’t buy my first cookbook, and have no plans to, just you showing up here and hanging out with me during the week has impacted my life and career more than I think you’ll ever know. I am so grateful to each and every one of you!

And now, I’m going to go eat one of those peanut butter cups pictured up there. Peanut butter cups are good for a cold, right?

P.S. If you’d like to snag a free copy of Cooking with Greek Yogurt, my friend Kelly is giving one away on her blog this week!

What’s your favorite superfood? Do you try to pack your diet with superfoods?

a welcome change.

33

Posted on Mar 12, 2014 in Career

cucumbers basket

If you’ve been reading here for a few years (or even as far back as when I first started back in 2010), it’s no secret to you that the frequency of posting has decreased in recent months and years. If you haven’t been reading for a while, you might be surprised to know that for years, I was writing two posts a day! And for a while, I even was writing three a day. I just had so much I wanted to tell you all about. Obviously, that’s changed recently.

Sure, a big chunk of that is due to lifestyle changes. I originally started my blog as a fun creative outlet from my not-so-fulfilling job. At the time, I had just dropped 50 pounds and was big into health and fitness. I had so much fun writing about my training runs and healthy eats!

me 5k smile

But when I quit that job over a year ago to become my own boss, I suddenly found myself with a creatively-fulfilling career. I didn’t depend on generating content for BTHR as my creative outlet, and beyond that, health and fitness were no longer at the tippy top of my priority list. I had managed to build a baseline healthy life that felt like a good fit for me. Nothing seemed new or exciting enough anymore to write about when it came to “healthy living”. Sure, I could have signed up for a race or tried a new diet just to generate some content, but, quite honestly, that just never was my thing. So the posting frequency started to decrease.

One thing that I always loved doing was creating, photographing and writing about healthy recipes. I’m really thankful to the blogging community for showing me a newfound love (and even a new career!) for recipe development. I still love it. I love that there is always something I can create in the kitchen and share with you. So, for the longest time, that’s what I filled my blog with. Lots and lots of recipes. The creative bucket was total dry for other kinds of content, but when it came to recipes, I had ideas in droves. And while posting 4-5 recipes a week wasn’t the most varied of content, I still felt proud of what I had created.

kale salad

And then I got pregnant. And got the morning sickness from hell. And my ability to cook (and well, eat) food went out the window. And with it, 99% of my blog content. It was a real wakeup call. While I love posting recipes for you guys, I started to realize that don’t entirely love only posting recipes. My favorite blogs to read are the ones that are full of varied, interesting content, and the truth is, I wasn’t even writing a blog I would want to read. Which is ridiculous. I would sit in front of my editorial calendar for hours at a time trying to figure out what I could write about that didn’t require heading to the kitchen, and still fit within my brand, and I came up with nothing.

So where am I going with this? Well, I think it’s human nature to grow and evolve, and it’s silly to assume that a personal blog won’t grow and evolve with you—and I think BTHR is in serious need of some evolution. The truth is, while I don’t really have a lot of health or fitness related content ideas floating around in my brain, I have a million of things I’d love to share with you. I’d love to tell you how I made a mobile for Baby J’s nursery for less than $5. I’d love to show you how we’re planning on overhauling our kitchen pantries. I’d love to show you the bulbs we planted last fall. I’d love to tell you about the beer brewing that my husband and my Dad do every few weeks in our basement. I’d love to show you my favorite restaurants in Louisville. I’d love to show you how to season your cast iron skillet. I’d love to tell you all about the natural cleaning products we make at home. I’d love to show you how to make your own curtains at home. I want to show you my process for making the best gherkins on the planet (seriously, they’re amazing). And I’d still love to show you some of my absolute favorite, most delicious, and healthy recipes (just maybe not so often). And plus maybe a workout or two.

sewing machine

I have so many ideas. I want to show you my life! Of course, I’ve always included some posts that weren’t health or fitness related, but I was always careful to not tip the scales (ha, pun intended) too far in the direction of moving away from the roots of my blog—health, fitness, and weight loss. I know a lot of you came here to read because you are passionate about health and fitness, so I didn’t want to abandon all my friends by suddenly overwhelming you with posts about sewing and gardening. But, the truth is, that box that I put myself in just ain’t fun anymore. And the whole point of writing this blog is to have fun! I understand that the shift in content might not interest some of you, and that’s cool (although, I’ll miss you!), but first and foremost, I have to enjoy writing this blog. And for a while now, I haven’t been. It’s time to have fun with BTHR again!

basket garden

Alright, now some of you may be thinking, but what about The Broken Plow? If you didn’t know, when Craig and I moved into our house, we started a separate blog about gardening, DIY, hobby farming, homesteading and all the things that go along with being first time homeowners. At first, we had a blast writing it, and creating content for it was a nice change of pace for me. But, we never quite figured out how to fit it into our already busy life. Keeping up with one blog and a career is hard enough, but trying to keep up with two? Especially when both of them were project-based? Phew. We found ourselves spending all weekend, every weekend doing projects to generate content for both blogs. Suddenly, our lives were all about doing things that generated content for the blog, instead of living our life. And while I was enjoying the change of pace, with non-health related content, I just couldn’t figure out how to fit it into my schedule (and still have time to, you know, sleep). That’s why we’ve never been very good at being consistent with posting on The Broken Plow. The fact is, we just couldn’t fit it in. And we’ve been trying to shoehorn it into our lives for 18 months now, and it just isn’t happening. And I don’t see that improving with a kid on the way. So Craig and I have decided to mark The Broken Plow as a failed experiment and move on.

broken plow computer

I know there is a small portion of you that loved our content on The Broken Plow, and for you guys, you’ll be happy to know that a lot of that kind of content will now be showing up here. I’ll be writing about gardening and homesteading and DIY. Those things are a huge part of my life that I feel like gets missed by the narrow lens of BTHR, so it’ll be really nice to thread those in. I struggled a lot with the overlap between the two blogs sometimes (like, canning posts—they fit into both blogs!), so it’ll be nice not to have to think about it anymore. And, if you loved my husband’s hilarious writing (seriously, it’s awesome), I’m sure you’ll find him writing guest posts here every now and again. And eventually, our plan is to actually migrate all the content from The Broken Plow—since there are some great reference posts in there—onto the BTHR domain for easy access.  So it’s not going anywhere if there are posts that you’d like to refer to.

me saw

With the change in content, you’ll also probably notice a few tweaks to the design of BTHR over the next few weeks. I love the look and functionality of my design, but it’s definitely time for a bit of a refresh and a brand new content direction seems like a great time to do it.

Ah, I feel better. And excited to share some new aspects of my life with you!

What are some ways you’ve evolved in the past few years?

what i’ve learned in a year of being my own boss

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Posted on Feb 3, 2014 in Career

I officially celebrated my one year quitiversary from my full-time job as a graphic designer last week. If you weren’t around back when the change happened, the story was a pretty common one. I worked in a decent job, with decent pay (and awesome benefits) doing decent work, and even though on paper, everything was hunky-dory, I absolutely wasn’t fulfilled.

me champagne

Cheap champagne on the last day of work. Obviously, pre-pregnancy.

I know lots of folks just find a new job when they’re unhappy with their current one, but after seven combined years in two different office environments, I started to suspect the problem wasn’t the particular job or company, but it was an issue with me. I suspected that I’d thrive as my own boss, with my own hours and complete control over my workload—and I was right! Now, I work as a freelance graphic designer and food writer. Being my own boss has been the most amazing blessing. Sure, there are tough days still, but overall, I’m a much happier and content person (and my husband will tell you—I’m much nicer to be around now). It feels amazing to be the master of my own destiny.

Me and my first cover article (and photo!).

Me and my first cover article (and photo!).

Now that I have a bit (a tiny bit) of perspective on the move to be my own boss, I thought it’d be fun to share some of the things I’ve learned over the past 365 days. If I’m fortunate enough to get to keep being my own boss, I’m sure I’ll just keep learning more and more! Okay, onto what I’ve learned:

There will never be a perfect time to quit.

Craig and I worked for years (literally, years) to get to the position where we felt like I could quit my job. My income was about 70% of our total income, plus I carried all the benefits, so it was a big shift to just drop that. We decided somewhere around my 27th birthday that I would absolutely not be in this job by my 30th birthday (having a date circled on the calendar really helped mentally and emotionally get through the rough days), and we worked almost everyday of that three years to achieve that goal. We scrimped. We saved. We took on odd jobs and freelance work. We paid off debt. We lived in a tiny apartment. We shopped at Aldi. We never went out to eat. We didn’t travel much. We sold stuff to pay off credit cards. I had a side business selling purses and headbands on Etsy. And even with all that, we still weren’t in an ideal financial situation when I quit.

wristlet etsy

We were better off than a lot of folks, but financial advisors everywhere probably would have advised I didn’t quit. In an ideal situation, we would have had six months of living expenses saved up and all of our debt paid off. In reality, we had about two months of living expenses saved up, plus about three-quarters of our debt paid off.

Honestly, if we would have waited until the perfect time, I think I would have been waiting forever. I’m no financial expert, but just like everything in my life, I believe in the middle path. I wasn’t going to be naive enough to quit my job with $10 in savings and buried in debt, but also, waiting another 2-3 years to be even more financially secure was not worth the emotional and physical toll that job was taking on me. I’m not sure there is such a thing as a “perfect” financial situation. You can always have more in savings. You can always pay off more debt. You can always have more assets. I personally feel like if you’re waiting for “perfect” you’re going to be waiting forever.

That first step is a doozy.

Yup, no matter how much you loathe your job, despise your boss, and dream of the day you can turn in your resignation letter, when the day comes—it’s a doozy. The fact is, you are (willingly!) surrendering all guarantee of future income. And regardless of how much you’ve saved and prepared, that’s terrifying. And just because your feelings are leaning a bit more toward total terror instead of total glee, it doesn’t mean it’s the wrong decision. It just means you’re realistic.

me feet stairs firetower

This is also the case for any times you might be wavering post-quit, too. It’s only natural to want to go back to comfortable (and comfortable=a steady paycheck) when things get shaky. Like earlier in the year, when we got our property tax bill and it was four times what we estimated and cleared out half of our savings. I had some serious thoughts about going out and finding another job. I’m glad I didn’t (because, obviously, we got through it, and I’d probably be stuck in a job I hated), but having a steady job you dislike is like being wrapped in a warm, cozy, abusive security blanket. And it’s only natural to have the urge to go back to that place sometimes—even if it is toxic. Although, I could easily bring myself out of that urge by remembering how I’d cry more days than not at my job. That worked.

You gotta figure out if the positives outweigh the negatives.

Being your own boss and working from home sounds like a promised-land of pajama pants and flexible hours, but just like everything in life, there are negatives that go along with being your own boss, too. And the fact is, it just isn’t for everyone.

desk computer

I no longer get to put on a pretty dress and go to work. Which sounds like a positive, but when you’ve gone three days in the same jammie pants, you start to rethink that. I don’t have any co-workers. Again, it can be a positive if you think about that annoying loud-talking coworker in the next cubicle, but it also means you don’t have a work-BFF or anyone to rant with when something goes wrong. You are the CEO, the boss, the employee, the receptionist and the intern. Being your own boss part? Awesome. Being your own intern part? Not so awesome. I desperately miss having a cluster of young, enthusiastic college students to do mind-numbing work like data entry and photo resizing.  You never get to clock-out. Some folks struggle with this at a job, too, but I was an expert at keeping my work life separate from my home life. When I walked out of those doors at quitting time, I didn’t check my email or take calls or do anything work related until I walked back in the next morning. That clear delineation doesn’t exist for me anymore. The benefit of that lack of delineation is that I have a completely flexible schedule. If I want to take all of Tuesday off to binge on Gilmore Girls, I can. But it also means I might be replying to emails at 3am on a Sunday.

For me, all these negatives (and more, there are more) weren’t enough to outweigh the stomach-turning, dread that flooded over me every Sunday evening when I was working. But for some folks, a good ole 9-to-5 is the way to go.

It’s amazing what happens when you open yourself up.

You can either take this in a spiritual way or a literal way, but I was amazed at the opportunities that just kinda fell on my lap when I opened myself up. When I was no longer booked for 40+ hours a week at work. When I was no longer consumed with job dissatisfaction. When I was no longer closed off to the world.

Within four hours of announcing to the world that I was a quitter, I had booked three new clients. Sure, they probably saw that I was available (and maybe even pitied my lack of consistent income), but they were still opportunities that I would have never known existed if I would have stayed at my job. Within a month, I had a book deal and a very fruitful partnership doing book design for a major publisher. I’m not a very spiritual person, but even I think the timing of it all is just a little too perfect to be coincidence. And I’ve heard of similar situations from multiple people who have taken the leap.

sliders spread cookbook

When you open yourself up to opportunities, the opportunities open themselves up to you. And the fact is, when you don’t have that backup net of a paycheck coming on Friday, you work harder and you are more willing and welcoming of any chance to prove yourself. There is something about taking that leap that makes you confident. And that confidence is what makes people want to pay you.

A lifestyle change is in order.

One of the biggest mistakes I made when I quit was that we didn’t change our standard of living. We kept living like we had a big ole paycheck coming in next month—and guess what? It didn’t come. It ended up working out for us, because I was able to book some big jobs early on, but that doesn’t always happen. And won’t always happen.

cash

If I could go back, I would have seriously cut back in those first few months. Eventually, we realized that, hey, our income is no longer consistent and what we might bring in this month is in no way indicative of what we’ll bring in next month. And because of that, we have to adjust our baseline budget. Now, I know how much money we have to bring in each month to cover our basic living expenses without tapping into savings, and that’s my financial goal for each month. If I make a little more, awesome, it can go to savings (to help cover months when I don’t hit the baseline goal), pay off debt, or buy us some gadget or doo-dad we’ve been coveting. If my business had a higher overhead cost, that extra money might get pumped right back into my business (but thankfully, the overhead cost of graphic design and writing is low, low, low).

Where we live made this possible.

Even though I live in rural Indiana, I work in Manhattan, LA, Chicago, etc. thanks to the joys of the internet. Which means I can fetch those kinds of big city rates for my work. And when you combine that with the low cost of living of my little town in the Midwest, it works out well for us.

me babyface house

Oh, summer, how I miss thee.

Honestly, if we lived in a higher cost of living location, I’m not sure we could make it work. Our mortgage is low. Our property taxes are low (well, usually). Gas is cheap. Services are cheap. Milk is cheap. I was talking with some ladies at the Healthy Living Summit this year about cost of living in different locations, and our yearly income would barely cover the cost of owning a house in some areas of the country. We’re fully-aware that where we live makes this transition much easier.

Being in control is incredible.

I always figured I’d probably like having complete control over my career, but it’s been so much better than I ever imagined. Having the freedom to pick my clients, pick my projects, pick my workload and my pick my hours is such an incredible luxury.

Now I have the freedom to give a friend a discount or do pro bono work. I can barter my work.  I can turn down a project I really have no interest in working on. I can schedule myself a maternity leave (for as long as I want/can afford). I can experiment with new products and services without having to go through 27 layers of managerial red tape. I set my prices based on what I think is fair and reasonable. I have control. And it’s friggin’ priceless. If I ever do back to the grind, I’ll have to do some serious work to get used to not being in control anymore.

The cobbler’s kids have no shoes.

Want to hear something funny? I’ve been working on my own as a professional graphic designer and writer for a full year now, and, I uh, don’t have a website. Or a portfolio. Or an up-to-date resume. And the design on both BTHR and the Broken Plow are in serious need of an update. I haven’t had any time to devote to my own personal projects.

website

Back when I was working at a job, working on my own personal projects on the weekend was a fun way to release some of the creative frustration that had built up during the week. But now? There just isn’t the time. I did manage to spend about four hours working on a website back in the spring, but I haven’t touched it since. Maybe someday I’ll actually have a website. Amazingly enough, clients don’t seem to mind that their web designer doesn’t have a website herself.

You gotta save for taxes.

This is a really specific thing, but if you’ve worked your whole life for the man (I had!) it’s a seriously hard transition to understand that that big fat check you got from a client isn’t all yours. The vast majority of self-employed income doesn’t have taxes withheld automatically, so that means you gotta do it yourself. Because come tax time, you won’t be getting a fun refund check (oh, how I miss the “I’m gonna go buy new shoes!” refund checks), but you will be getting a big ole income tax bill. I just automatically funnel 30% of every single check I get into a taxes savings fund. I don’t touch it. I don’t look at it. I don’t think about it. Then, come tax time (or when it’s time to for a quarterly estimated tax payment—which is something a lot of us self-employed folks have to do), you’ve got the bill covered. The 30% works for us and our current tax situation, but you might need more or less depending on your deductions, credits and income level.

Saying “no” is hard. But you have to.

I’ve been very fortunate to be booked all year. But even with my crazy schedule, I have a really, really hard time turning away work. The truth is, as your own boss, you never know when the work will dry up, so it’s really friggin’ hard to turn away someone when they’re holding cash out in front of you. But after a particularly crazy, over-booked summer, I realized that I had to learn to turn folks away.

computer email

It’s hard. But the truth is, if I took on every single request I got to do a design in three days (PSA: a good graphic designer is probably booked at least two months in advance, and you should plan accordingly or at least plan to pay for a rush job) or to write an article by noon tomorrow, I’d have lost my mind back in October. Plus, saying “no” to all the low-quality opportunities leaves you open to say “yes” to the high quality opportunities.

You’ll get all kinds of reactions.

The vast majority of reactions I got when I told people I was going out on my own were positive. They ranged from “good for you!” to “you are my hero!”. But every now and again, you get the not-so-nice ones, too. I’ve heard my fair share of mentions of being spoiled and privileged (which, I don’t deny, I am privileged, but I also worked my butt off to get here). I also hear a surprising amount of well, everyone else has to suffer at a job they hate, why shouldn’t you too? Which I find positively ridiculous. And my personal favorite, folks who just assume because I don’t have a job I must not work. I guess people just assume I sit at home eating bon-bons and watching my stories all day? Granted, I’ve had more of those days as of recent because of pregnancy, but most weeks, I’m actually working longer hours that I ever did at a “real” job. Craig and I have a real two-income household—meaning we couldn’t keep up with our lifestyle on either income alone. So if I was sitting at home doing nothing, we’d have been out on the street months ago.

It’s still a job.

Yup. Even with all the benefits of running my own business, there are a still days I hate going to work. Granted, those days are few-and-far-between compared to how many I had back at my old gig, but they’re still there. There are still the days when I deal with stupid people and have to answer stupid emails and work on stupid projects—all for the sake of being able to pay my mortgage.

I know that “love what you do, and you’ll never work a day in your life” quote is a popular one, but I think it’s a load of bull.  The second that money is involved, it becomes work. Sure, it might be work that you enjoy and are passionate about most of the time, but when it’s your source of income, there will always be days that you don’t want to do your work, but you have to because you gotta put dinner on the table. And that doesn’t go away just because you’re your own boss (although, like I said, it is a whole lot less frequent).

Have you ever struck out on your own? Or dreamed of it?

cooking with greek yogurt cookbook giveaway! (CLOSED)

227

Posted on Dec 20, 2013 in Career

This giveaway is now CLOSED.

cookbook cover

So, even though technically my cookbook isn’t officially released until January 4th here in the States, the printer finished up early and lots of folks have been receiving their books early from various retailers (and if you’re in Canada, it’s already in stores!). Yay! First of all, thank you SO much to everyone who has already ordered the book for themselves or for others. It means the world to me that you’d spend your hard-earned money on something that I created. And even if you haven’t ordered it (or don’t plan to), you have done so much to help me get to this point just by reading my blog, sharing my recipes and supporting me. Y’all rock.

pudding spread cookbook

To thank you guys, I’ve partnered with my publisher (W.W. Norton/Countryman Press) to give away 15 (!) signed copies of Cooking with Greek Yogurt to BTHR readers. I’ll custom-sign each book just for each winner, so start thinking about who you want it made out to! Side note: you know what’s weird? Signing books. I definitely did not practice my signature for 20 minutes before signing my first book. Definitely not.

After you’ve won and had a chance to look through and use the cookbook, it would be amazing if you could post a totally, completely, 100% honest review of the book online to Goodreads, Amazon, Barnes and Noble or another book-related site. Book sales now-a-days are driven so much by the reviews online, and you’d be doing me a huge favor by writing up what you think.

Alright, who is ready to win a cookbook?

  • PRIZE: One signed copy of Cooking with Greek Yogurt per winner
  • TO ENTER: Leave a comment on this post telling me what you would write a cookbook about if you got the opportunity.
  • GIVEAWAY CLOSES: Friday, December 27th, 2013 at Noon (12pm) EST
  • NUMBER OF WINNERS: 15!
  • ELIGIBLE FOLKS: This giveaway is open to everyone! I ship worldwide. Please be aware, I will be shipping USPS media mail domestically and USPS first-class for international winners, and shipping times may be lengthy for foreign winners.
  • WINNERS ANNOUNCED: Monday, December 30th, 2013 on this here post and via email.
  • LEGALESE: To enter you must be 18 or older. Winners will be chosen by random drawing from the pool of comments on this post. To be considered for the prize, you must provide a valid email address. One entry per email address. The number of eligible entries received determines the odds of winning. To enter, leave a comment on this post. No purchase necessary to win. Entries will close on Friday, December 27, 2013 at noon (EST). The winners will be contacted by email on or before Monday, December 30, 2013. If the winner does not claim the prize within seven days, the original winner forfeits the prize and a second random entry will be chosen from the pool. This contest is sponsored by W.W. Norton & Company, Inc. and Back to Her Roots, LLC and is void where prohibited by law.

Good luck! And have an awesome weekend.

The winners’ emails have been sent. Check your email to see if you’ve own. Congrats to all the winners!

What would you write a cookbook about if you got the opportunity?

 

healthy living summit 2013

19

Posted on Sep 16, 2013 in Career

hls healthy living summit gretchen lauren

Wow. What a weekend, guys!

I’m sure you’re totally sick of hearing about the Healthy Living Summit (especially if you follow me on Twitter or Instagram, sorry ’bout that), but if you just endure one more bit of blathering from me on the topic, I promise we’ll move onto regularly scheduled deliciousness tomorrow.

minneapolis hls healthy living summit

I have to admit, I was mega nervous about this weekend. I mean, I like to consider myself an independent woman who even Destiny’s Child would be proud of, but flying into a new city alone to go to a conference with 150+ people you don’t know isn’t really the most comfortable of situations on the planet. On top of that, I was slated to speak on a panel like a real adult with real wisdom and stuff. Holy nerve-wracking, Batman.

minneapolis hls healthy living summit

But all those nerves were for naught, because the second that I stepped into the hotel in Minneapolis, I knew I found my people. My roomie, Gretchen, met me in the lobby, gave me a giant hug, and we were off like the not-entirely-the-same-race-sisters that everyone thought we were. And then I met with the other long-distance-love-of-my-life, Lauren, and from then on, it was a non-stop weekend of hugs, laughs and fun with some of the most inspiring, creative and intelligent women around. I’m not sure there was a single person I met that I didn’t want to take home with me in my suitcase to become my at-home BFF.  I mean, we had a whole giant group go out to dinner at a brewery the first night, for Pete’s sake. Those be my kind of peeps, yo.

(pic from Mindy)

(pic from Mindy)

And I don’t think conversation lulled for a second during dinner or the opening cocktail party. Everyone was looking beautiful and feeling festive (and maybe a little bit buzzed from the brewery).  I’ve heard before that when bloggers get together, there is always something to talk about, and man, is that ever true. So many fun people with different stories from all over the country.

gretchen lauren me

(pic from Gretchen)

The actual sessions on day two were geared a little more toward new bloggers, which were great, but I definitely found the most value in chatting with other bloggers, brands and readers one-on-one, plus, on a personal level, just getting to hang out around so much girl power was pretty awesome. I probably don’t have to tell you, but living in the country can be pretty isolating, so it was really nice to get in a room with some like-minded people, bounce around ideas and have a change of pace from the my-dog-is-my-coworker lifestyle I usually lead.

I feel so incredibly refreshed. It’s amazing what the free exchange of ideas can do for the creative soul.

And, when it was time for our panel, I felt really good about the tips and ideas we gave out! I feel like we were pretty successful in inspiring folks to take the leap from blog to job (but in a responsible manner). It seems like people really enjoyed it from what we saw on Twitter and what some attendees told us afterward. If you want to read more about what we said, you can check out the #HLS13BlogtoJob hashtag on Twitter for a recap, or check out Heather’s live blogging from our session.

lauren me gretchen healthy living summit hls

(pic from Gretchen)

We also, of course, did some eating. Like eat-ting.

I was worried (understandably so) that at a healthy living conference, I’d be surrounded by girls who had protein powder IVs, but man, we did some seriously amazing eating as a group. We had beer samplers and roasted Brussels sprouts and chicken fajitas and BBQ pork quesadillas and pickle platters and cornbread with sorghum butter and green smoothies. Heck, I even split a sausage sampler platter with Gretchen, Lauren, and my new (and totally awesome) friend, Amy. I mean, a sausage sampler? Who can pass that up?

hls food

I loved how laid back and customizable HLS was for everyone. If you were a vegan training for a marathon, you can food and running buddies. If you are a gluten-free yogi, there were gluten-free treats and yoga sessions. If you were a locavore, beer lover who preferred walking, then, well, you were probably hanging out with me. Ha! Throughout the weekend, I managed to cover a good five miles or so of downtown on foot. I had a ton of fun exploring Minneapolis! Since we live on curvy country roads, I don’t get to do as much walking as I used to when I lived in the city, so it was a lot of full to pull out my sneakers and stretch my legs.

(pic from Lauren)

(pic from Lauren)

It was so nice to see, at one conference, the spectrum of all the different ways folks define “healthy”. All without judgement or ridicule.

I feel so lucky to be part of a blog community that I love. And I am so incredibly thankful to the Healthy Living Summit for having me as a speaker and to Anytime Fitness for sponsoring my trip to the conference (it was awesome getting to hang out with my AF friends Amanda and Lee!). I can’t wait to see all my friends again at next year’s HLS (in Madison, Wisconsin)!

I hope you guys all had an awesome weekend, too! Happy Monday.

When’s the last time you had a really refreshing vacation, conference, or experience?

the next big thing

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Posted on Jun 17, 2013 in Career

Back a few months ago, I wrote something in my 30 before 30 list about working on a cookbook (in fact, it was #24). Honestly, I never really thought anything would come of it. I just wanted to work on a cookbook for me. I even said in this post, “It might never get printed. It might never be on a bookstore shelf. It might take me 10 years. But it’s something I want to accomplish.” And that’s true! I really just wanted to work on it for me.

So I did. I worked on it. Without any interest from publishers or agents or, well, anyone.

cookbook computer

And then, a few weeks later, I was sitting out by the lake, watching Craig fish and I checked my email on my phone. An email popped up from an editor asking if I’d ever considered writing a cookbook. After flipping out, scaring all the fish with my squeals and almost doing a cart-wheel into the water, I replied back that I had definitely considered it and couldn’t wait to hear what she had in mind! Turns out, she hadn’t seen my talk of writing a cookbook, and just independently came up with the thought that I might just be a good fit to write the next cookbook for her publisher.

Over the next six weeks or so, we went back and forth talking about lots of ideas and themes for a cookbook. There are so many things I’d love to write about! My editor was really interested in getting my book on the fast track, so we talked a lot about doing some smaller scale book ideas. We talked about all kinds of themes, ingredients, cooking methods, and ideas, but throughout the whole thing, it was important to me that the final idea be true to my food philosophy—healthy, real food that is totally delicious and simple enough for everyday eating.

So, what did we land on?

cookbook

Greek yogurt! Once we landed on this idea, we both knew it was “right”.  I love cooking with Greek yogurt, and I couldn’t think of a better topical cookbook for me to write. My editor and I pulled together a quick proposal, she pitched it to her bosses, they loved it, and, suddenly, I was a cookbook author!

My cookbook will include dozens of ways to use yogurt in recipes and dishes you never thought would be possible. Each recipe will include full-color photos, nutritional information and some fun little anecdotes from me. You’ll be seeing some of the recipes that are already on the BTHR pages (but with new photos, reworking and tweaks) plus a whole bunch of new, never-before-seen recipes that will totally knock your socks off. I absolutely cannot wait to share what I have rattling around in this brain of mine with you guys!

sliders

And, in just-as-awesome news, not only am I doing the writing and recipe development for my cookbook, but I’m also doing the photography and the design! Not to be a control freak or anything, but it makes me very happy that I am getting nearly complete creative control over this final product from the visual standpoint. I’d have a really hard time handing my baby over to another graphic designer, so it’s been amazing that my publisher is being so flexible with me. I know a lot of authors don’t get much say in the look of their book—especially the cover. But I got to design my own cover! How fun is that?

cover indesign

We’re planning for the book to be on store shelves January 2014. Which, if you know anything about publishing, is a pretty crazy timeline. I officially signed my contract this past week, and my manuscript is due August 1st. That’s about 50 days to develop and test recipes, write, and do my own editing. Because we’re on such a tight timeline, we’re going to go with a lower number of recipes (probably between 50-75) and really focus on making sure they are amazing, delicious, and fool-proof, instead of trying to ram 393,540 recipes in a short period of time. Quality is very important to me.

After I’ve written the thing, then it’ll go through a hefty a hefty round (or ten) of editing with my publisher. After it’s finalized, it’ll come back to me to shoot the photos and do the design—all before it has to go into production around mid-October. Sleep? What’s that?

pancakes lightroom

I hope you’ll forgive me if I’m a little more sporadic with posts, answering questions or replying to social media over the next few months. I promise it’s only a temporary break, and I’ll be back to my old over-sharing self come Fall.

I am so grateful for this opportunity, and, even more so, grateful for all of you. I would have never, in a million years, been given this kind of chance if it weren’t for each and every one of you reading, sharing, and making my recipes. You guys are helping make my dreams come true, and for that, I can never repay you.

XOXOXO

What’s a big dream you have that you think is maybe impossible (it isn’t!)?